By Elle GlassEdits, words and more.
An editor. A writer. A creative copywriter.
The former Managing Editor of RUSSH Magazine, Elle has worked on both client and agency side as an editor, content director and creative copywriter across multiple international mastheads, national top tier companies, NFPs, SMEs and start-ups.
Words
Direction & Management
Who she'sworked with.
Tourism Australia, Clemenger BBDO, Optus, Lululemon, SABA, Tanliines, The Mint Partners, One Wave Foundation, Time Out, Hello May Magazine, Sarah Glover, The Plant Room, Extra Mile Creatives, Studio Messa, Mighty Good Undies, ARCHFASHION, Australian Turf Club, Watson X Watson, Switzer Media & Publishing, RUSSH Magazine.
RUSSH MagazineWords
Feature: It Happened in Hollywood – Hugh Holland
“Sometimes you do something just for you. You don’t care who sees it. You don’t care what they think of it. All you care about is the thrill, the rush, that moment – and what comes of it – gives you and you alone … The boys (and girls) of Dogtown – in the brief window from 1975 – were this way inclined.”
Read more——here
Lulu LemonWords
Feature: We’re the Neighbours – Bondi Beach
“People joke that Bondi is a bubble, and that once you find your way in, there’s no out. We get that. Yet while this stretch of beach is indeed the place postcards are made of, the pull goes far beyond the view.”
View Words——here
Tourism Australia, Clemenger BBDOContent Direction
Content direction: Aussie News Today Campaign
Clemenger BBDO for Tourism Australia. Winner: Mumbrella Travel Award – Best Use of Native / Content Marketing.
Read more——here
TanliinesDigital, Direction
Not just another swim brand, we believe in making good and doing good. Tanliines is for femmes who want their swimwear to work hard, style hard and be with them way longer than a summer fling. They’re to get wet in, but also to make a difference with. Tanliines partners with SurfAid, seeing a percentage of profits directly contribute to improving the health, wellbeing and reliance of people living in isolated regions.
Get wet——here
RUSSH MagazineWords
Style Icon: Nicolas Cage – Wild At Heart
“In a world that’s stretched between dusty highways, Nicolas Cage is the man who’s oiled real slick and whose moves are real smooth. This one, this Sailor man, makes you hotter than Georgia asphalt. Some people, just bring out the best in you, even if they are bad to the bone.”
Read more——here
RUSSH MagazineWords
Features: Beauty
“Prep with purpose, the look is straight edge – sharp and tailored. No-nonsense hair with a deep side-part. Keep it together with a tightly-wound bun or a straight pony. Chiselled cheeks: imperative.”
Read more——here
RUSSH MagazineWords
Feature: Reads
“… Grey Gardens is the fate you secretly hope awaits you – glorious dilapidation, near-hourly costume changes, and a nostalgia that never sours. It’s deliciously ramshackle, cluttered and infinitely grand; a refusal to cut every single blade of grass to the same height.”
Read more——here
RUSSH MagazineWords
Feature: We love
“… Those pages you can’t bear to part with, the reason we’re in this business, up ‘til goodness-knows-when each and every deadline: the sex-me-up of Harri Peccinotti, the impossible blue of Slim Aarons, Tallulah before she was anyone else’s. And of course, our own back catalogue. Spread ‘em.”
Read more——here
RUSSH MagazineWords
Feature: Hot Diggity – Chet Faker.
“There has to be a certain narcissism to whatever it is you do. That drive, that push, has to come from somewhere deep inside you. You do something because you like it, end of story. The minute you start worrying if others like it, whether it’s ‘good enough’, is the very same minute you lose control.”
Read more——here
HELLO MAY MagazineWords
Feature: How to win friends – bridesmaid’s etiquette 101.
“Three and a bit years ago my not-so-baby sister got married. She was the one I’d taught to spell her name, to tell our Mum that our brother had committed whatever sin she’d been caught out for, so when she asked me to be her maid of honour down a patchy line from Fiji, of course I said yes.”
Read more——here
RUSSH MagazineWords
Feature: Heartworn Highway – A lesson in letting go.
“… Grief did funny things to that town. But it’s not just death that breaks things apart. You can grieve opportunities missed, relationships soured, friends lost. Grief is searching for something; something that’s missing. It’s that something you didn’t want to let go of.”
Read more——here
RUSSH MagazineWords
Feature: Wipeout – How to catch a break
“I always wanted to be a surfer. So badly. The odds, though, were against me. At school, I was the girl who flinched every time a ball was thrown my way, the one routinely relegated to the back row at ballet recitals.”
Read more——here
RUSSH MagazineWords
Feature: Style Icon – Michael & Kylie
“They were a new sensation, the original delinquents. It was 1990 and nothing could touch them: he was charm personified and hell-bent on her corruption, she his suicide blonde – ready, willing and more than able.”
Read more——here
RUSSH MagazineWords
Feature: Charlotte Gainsbourg
“… She is decidedly capable, not easily deterred. She is the kind of woman who seeks out those instances, those circumstances that are hard and fierce – like an intimate audience with a director like Von Trier – deliberately and with precision.”
Read more——here
RUSSH MagazineWords
Feature: We Told You So
“There are stories that you fall for, that you carry with you until they feel like your own. They are told to you by poets, shameless with their experiences, and kept with you in the kind of books you underline and annotate and live in fear that someone might borrow and never return.”
Read more——here
RUSSH MagazineWords
Feature: New Zealand
“… It was that familiar feeling, like you knew which way the light falls and where to find the coffee that fits your hand best. There, it just made sense: the fish straight off the boat at Chaffers Dock, hot chips with truffle mayo at The Library Bar and the white ceramic jugs at Martin Bosley’s with ‘New Zealand’ etched in gold trim.”
Read more——here
WILD CookbookEdit
Edit: Sarah Glover’s WILD Cookbook (Phaidon)
Chef Sarah Glover and photographer Luisa Brimble have taken all you know about cookbooks and thrown it out the window. Their collaborative book WILD, a culinary choose-your-own-adventure, awakens the pure primal joy to be found in food and eating. Shot over two years at 17 locations along Australia’s east coast, this book pushes boundaries wherever it finds them. Join them as they pull fish straight from the ocean to show you what ‘fresh’ truly tastes likes and as they share with you how to become more instinctive about flavour, ingredients and food preparation.
Read more——here
RUSSH MagazineWords
Feature: Wild Colonial Boy – Boo ‘I was just copying Bruce Weber’ George
“He talks with nostalgia about the pictures he saw as a kid, old-time album covers, pictures of far-off lands. Think Johnny Cash against the shouting blue of an American sky. “You want to make photographs (of places) that are completely fucking corny. It’s as simple as that.”
Read more——here
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